F & F Media Corp.

(English bellow)Miami, FL, 14 de julio del 2009.- A nadie le cabe duda de que la agrupación bachatera Aventura es un fenómeno que ha alcanzado lo impensable en el mercado de la música. Y ahora más que volvieron a hacer historia, esta vez con la forma de hacer la promoción de su más reciente material discográfico "The Last".

Para dar a conocer este nuevo álbum, que sigue por cuarta semana consecutiva en el #1 de ventas en Estados Unidos, el cuarteto, en pleno, realizó una gira por tiendas de diferentes regiones de Estados Unidos en las que congregaron a miles de fanáticos, firmaron miles de autógrafos, y vendieron igual cantidad de discos.Estos "in-stores" significaron un suceso para una industria del entretenimiento que cada vez se limita más a realizar actividades multitudinarias de este tipo por la baja demanda de discos.

"Para nosotros como disquera ha sido un gran suceso, pues es un gesto muy valioso que los mismos integrantes del grupo se dispusieran a compartir con su fanaticada y lograran tanto apoyo", apuntó Franklin Romero, presidente de Premium Latin Music, sello exclusivo de Aventura desde su lanzamiento. En total, Aventura hizo diez paradas alrededor del territorio estadounidense, incluyendo a Puerto Rico, y visitando lugares como Los Ángeles, California donde predomina una cultura musical tan distinta a la caribeña.

El resultado en todos los lugares fue el mismo: éxitos de asistencia en los que los músicos entregaron su mejor sonrisa a fanáticos que se dieron cita en los establecimientos comerciales desde tempranas horas para hacer de estos encuentros un precedente en la industria.

Aventura
makes history withits unprecedented promotion
of "The Last"

The group participated in 10 In-Stores
in cities across the United States and Puerto Rico

Thanks to their enormous popularity,
thousands of fans showed up at each of the stores
"The Last" maintains its statusas the number 1 best sellerfor four consecutive weeks in the United States

Miami, FL, July 14, 2009.- There is no doubt that the Bachata group Aventura is a phenomena which has reached heights rarely contemplated in the music business.  And now they have once again made history - on this occasion with an unprecedented approach to promotion of their most recent record release "The Last.

"In order to market this new album, which has monopolized the number one slot in United States Latin sales for the fourth consecutive week, the quartet set out on a tour of stores in different regions throughout the country, during which they attracted thousands of fans, signed thousands of autographs and sold an equal number of records.

These In-Stores point to a looming success in a faltering entertainment industry, which, with each passing day, tends to limit this type of wide-reaching activities due to the general low demand for records."For us as a record label this has been a great success; we also note that Aventura?s participation in these events represents a valuable gesture of goodwill on behalf of the members of the group, who were willing to share in this way with fans, and who achieved such unconditional support," stated Franklin Romero, president of Premium Latin Music, Inc, exclusive record label for Aventura since the group?s inception.

Aventura made ten stops in all in the United States, including Puerto Rico, where they visited cities such as Los Angeles, California, where the predominant musical culture is quite different from Aventura?s main focus - the Caribbean. The result in each of the cities was the same; record crowds who lined up at each commercial establishment sometimes a full day before the event was slated to begin. This amazing sum of the Aventura In-Stores has set a precedent in the industry.